I'm Lucy.

Thanks for stopping by. I’m Lucy Gabbie (yep that’s right, I have two first names), and below is a snapshot of who I am and the work I do. I’m a Creative Director currently within the tech world, a conceptual thinker and a big kid at heart (explains the reason I’m always asking “why?”). If I’m not doing yoga or eating brunch, you’ll often find me people watching, painting, travelling to another village in London, or taking photographs.

My dad once said to me “wherever there’s a will, there’s a way”, and it’s honestly a mantra i’ve lived by for most of my life.

I came into the creative ad world via a non traditional way despite being told I wouldn’t be able to, and nothing has stopped me since; From working in top advertising agencies such as Mccann, BBH and Wunderman, creating campaigns for clients such as Legal & General, British Airways, EE, BT, and Tesco, heading up the creative team at innovate start up, Heist, where I come up with all their above and below the line advertising to working in the Metaverse at Meta as a Creative Strategist (here's an interview about some of the work I've done at Meta). Along the way I’ve won a few awards and made some work I’m pretty proud of.

And it doesn’t stop there. On the side I run a bespoke invitation company Liv & Luc, with my best friend - where we conceptualise themes for clients to create their wedding stationery suite.

Want to say hey? Or just meet for a coffee? (I’ll do anything for my coffee fix), email me at lucykaitcer@gmail.com